Just like Traffic Organic Wed on a highway refers to the number of cars traveling down the road, web traffic is the number of web users who travel to any given website.
Each person who logs on to a website is recorded as a visit or session, with a starting and ending point, thanks to behind-the-scenes communications between a user’s device and the website itself.
Web traffic organic is specific to each page of your website as well, so whether you have a one-page site or a 50-page site, each of those page’s traffic is configured independently of all other pages.
For example, when I decided to create my wed Adsici.com site to publish articles related to the topic of Online Marketing to consider it part of the web traffic organic on the home page, but also on the programming page that you access after clicking in the corresponding page link. For the website owner, Adsici actions, along with the rest of the web traffic, can be compiled into a report to show how much web traffic the site is receiving.
This makes it easy to see how many people are (or are not) visiting so you know how popular your website is.
What is Traffic Organic Wed actually recorded?
When someone visits a website, their computer or other web-connected device communicates with the website’s server.
Each page on the web is made up of dozens of distinct files.
The site’s server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text.
Every file sent represents a single “hit”, so a single page viewing can result in numerous hits.
It is not only the traffic on the website’s organic homepage that is monitored.
Rather, all segments of the website are constantly monitored by the server to determine exactly how many hits each receives.
In web vernacular, a single visit is known as a “session”.
The minutia of each session varies, yet each has a beginning and an end point.
Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention.
When a web server processes a file request, it makes an entry in what is known as the “server log” on the server’s hard drive.
The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website’s visitor activity.
Monitoring web traffic online organic isn’t as complicated as it might sound initially.
In fact, it can be pretty simple – and free! You might be asking,
”Why do I need to monitor my web traffic?
I’m making sales (or getting sign-ups, etc.).” Here’s why:
You can monitor how effective your site is.
You can figure out how long visitors are sticking around.
You can see which pages are triggering visitors’ interest.
You can monitor the impact of your marketing efforts.
You can determine where web traffic is coming from (such as social media sites).
You can increase the efficiency of your site overall.